“How do we choose a domain name? What are the factors to consider in order to have an Search Engine Optimization friendly domain name? Does domain name plays a vital role in search engine rankings? These are just some of the questions many people have in mind. A domain name is like a brand name which will act as our trademark on the net. It is important that we properly select the best domain name as much as possible. Putting keywords on domain name has huge impact in search engine rankings. It has been proven for past years up to the present.

Today more than ever, all search engines do carry a lot of weight to the keywords that are present in your domain name. Ask any SEO professional that has been in this business for at least three or four years and they will tell you that the careful research and the final selection of the domain name you will use can have a tremendous positive impact in the search results pages from Google, Yahoo, MSN, Alta Vista and other search engines on the web.

The careful selection and key wording of your domain name is one of the most crucial part of the initial steps in setting up any website, old or new. It can have a drastic impact in the search engine results pages (SERPs). In some cases, and depending on the competitiveness of your business, it could almost mean the difference between success and failure of your site, as far as search engines visibility is concerned.

Once you have chosen the perfect domain name, both for your most important keywords and possibly your branding, what’s left is the careful and continuous optimization of your site to ensure long term success.

Consider a business website like any other business asset. It is marketable property that can grow larger as time pass by and it should become an important tool to your business, while at the same time assist you achieve your long-term goals.”